The holy grail of success for the small business. Learn from a panel of experts how to effeciently and effectively reach your target market. Learn about a wide range of the tools and methods available to you, from PR to search engine optimization and the wide range of advertising and promotional options.

MODERATOR:

Brent Collins| CEO | Smartstops.net
Brent is CEO at SMARTSTOPS.net, a web based subscription service making it easy for stock investors to maintain advanced, automated sell-protection against volatility and downtrends. His familiarity with getting the most from limited marketing budgets spans experience at startups companies and Fortune 500 enterprises, in local to international markets, and in direct to indirect channels. He has led global marketing for Hewlett-Packard’s PC division, and worked with senior executives from companies like Barclays Bank, Standard & Poor’s, UBS, Thomson-Thomson, and McGraw-Hill to architect strategic business growth initiatives.

PANELISTS:

Kevin Reid | Director of Direct Marketing | WebVisible
Kevin is a business growth expert with over 15 years of experience. Prior to joining WebVisible he was a senior executive with Secured Funding Corporation where he helped the company jump 40 places in market share in just three years through effective cross-media direct marketing programs. Prior to that, he held a variety of marketing and advertising roles, working with leading companies like Experian, Suzuki, Buy.com and Verizon. Kevin has a MBA degree from Cal State Long Beach and a Bachelor’s degree from USC.

David J. Rodecker | Founder & CTO | RelevantAds
David has lead internet application and marketing technology companies for over a decade. At RelevantAds, he formed a local-advertising product that highlights companies online, David led the development of Local.com a local search destination with over 4.4MM unique monthly visitors. As a founding partner at Mail2World he created an internet email service, growing it to 6.5MM hosted mailboxes with clients AOL/ICQ, EsMas, iVillage and NetIdentity. David has appeared on CNBC and TechTV evangelizing internet application services; he’s taught business marketing and science at USC, UCLA and Cal State Long Beach.

Kim Long | Founder and President | Echo Media Group
A 15-year public relations veteran and seasoned strategist, Kim Long, founder and president of Echo Media Group, is internationally-renowned for her ability to create news, and position her clients in the media spotlight. Long is the co-founder of the Professional Communication’s Exchange (PCE), a thriving Southern California-based networking forum for public relations, marketing and communication’s professionals. She is also a noted speaker, an avid supporter of nonprofit organizations, and the recipient of multiple industry accolades, including numerous PROTOS awards from the Public Relations Society of America (PRSA), as well as the PRSA Pinnacle Award for the “Best Overall Public Relations Campaign.”