eMarketing Trends. What path to take?

EXPERT PANEL
Brilliant Blue | Peter Ashworth | CEO | Irvine, CA
Peter Ashworth is Principal of Brilliant Blue, a marketing agency specializing in the creation of growth for mid-size corporations. His expertise is combining aggressive growth strategies, with a combination of strong creative and technology applications, and he has implemented successful marketing initiatives for State Farm, NFL, UPS, Computer Associates, Merrill Lynch, and hundreds of other mid-tier companies in the US, Europe and the Pacific, both B2B and B2C. As a creative innovator in marketing technology applications, he has significant experience combining strong targeted messaging in the interactive and traditional media, and as an entrepreneur has started several marketing organizations.

ePrize | Kaiser Yang | VP Managing Director | Los Angeles, CA
Kaiser Yang is VP & Managing Director for the Los Angeles office of ePrize, the largest international interactive promotion agency. As the industry leader of interactive promotions, ePrize has developed and managed more than 1,500 campaigns in 36 countries for the world’s most recognized brands. Yang develops interactive promotional strategies for brands such as The Gap, Visa, Yahoo!, Warner Bros and Toyota and brings 16 years of experience in consumer promotions, product marketing and interactive entertainment. Prior to joining ePrize in 2003, Yang served as an account director at Equity Marketing, where he worked on a number of promotional initiatives for clients such as Dr Pepper - 7 Up, Texaco, and Embassy Suites.

Go Fish Media | Beverly Atkins | President | Santa Monica, CA
Beverly Atkins is president of Go Fish Media, an interactive media planning and buying agency that places media for clients such as DreamWorks. Beverly’s background includes 16 years of traditional and interactive media planning and buying for major agencies. Prior to starting Go Fish Media, Beverly held her only client-side position as the VP, Marketing at Business.com and her only sales-side position, as the head of west coast ad sales strategy for America Online.

Experclick | Jeff Green | COO | Santa Barbara, CA
Jeff Green is currently COO and a Director of Experclick, a new auction- and profile-based ad network based in Santa Barbara. He formerly designed and developed a successful CPA network with Nami Media. Previous to Nami Media, Jeff spent several years managing and building interactive agencies focused on search and CPC.

Hyper InterActive | Michael Bonfils | CEO | Irvine, CA
Michael Bonfils is the CEO at Hyper InterActive Corp, his firm specializes in providing search engine and advertising technology services for Ad Agencies and Fortune 500 firms. Since 1996, they have served companies such as Intel, iVillage, Citibank, Business.com, FirstTeam and many others. Mr. Bonfils is a speaker and contributor on advertising technology and trends for BusinessWeek, NewsWeek, Washington Post and other publications as well as being an advisor for many top Wall Street institutions.

Expansion Plus | Sally Falkow | Principal | Valley Village, CA
Ms. Falkow has created effective internal and external communication strategies for both large and medium sized enterprises for 25 years. Her innovative methods - including using theatre as an internal communication and training medium have assisted companies such as Coca Cola, Dow Chemicals and Dulux Paints. Sally is certified as an Accredited Public Relations Practitioner by the Public Relations Society of America. Ms. Falkow also lectured in Public Relations & Communication for the University of South Africa and Oxford-Brookes University (UK) for their distance learning programs.

K-COMM | Sinan Kanatsiz | CEO | San Clemente, CA
As CEO and Chairman of K-COMM, Sinan brings a dimension to clients that few can match. Sinan is one of the leading innovators in tapping the new medium of the internet to the marketing and promotional needs of consumer and business-to-business clients. Sinan recently was named the Youngest Ever, Hall of Fame Recipient, Santa Ana College and featured as Entrepreneur of the Year, OC Metro. He is also Founder of Generation NeXt, Chairman of the Internet Marketing Association (IMA) and is a member of the New Majority.