Only $25 with Advance Registration
(Includes Dinner and Networking)

Just 16 years ago, there were fewer than 100 people around the world sharing web pages on the Internet. By comparison (and today's best estimates), at least half-a-billion people will use the Web this week alone. Times do change.

The Internet now represents a critical segment of worldwide commerce. According to VeriSign, US consumers spent $8.8-BILLION online during the 2004 holiday season — an astounding 24% increase over the same period just a year earlier.

You've got a product or service. You have to get the word out. You already know that it's important to be ranked in the first few pages of results delivered by search engines, or you might never be found. But perhaps earlier SEO efforts were less than effective. Or maybe you're just starting, and don't know where to begin. How on Earth can you be sure your message gets across when the most popular search phrase of 2004 was "britney spears" (with more than 9.3-million results returned for that search alone)?

How and where should you focus your efforts? Which search engines offer the best opportunities? Is pay-per-click worth it, and how much is the right amount to pay per click?

To kick off 2005, TechBiz Connection has assembled a stellar panel of search engine marketing experts to help you answer these questions and more!

PANELISTS:

Catherine Seda, Founder
Seda Communication, Inc. (Thousand Oaks, California)

Catherine Seda is an internationally recognized search engine marketer, speaking regulary at major industry events, including the important Search Engine Strategies conferences. She is the author of the highly regarded book Search Engine Advertising: Buying Your Way to the Top to Increase Sales, and she pens a regular column on Internet marketing for Entrepreneur magazine. Seda has helped organizations in the U.S. and Europe leverage Internet marketing since 1995.

Michael Bonfils, CEO
Hyper InterActive Corp. (Irvine, California)

Michael Bonfils is the founder and chief executive officer of Hyper InterActive Corp. The idea for Hyper InterActive emerged from Bonfils' experience in the world of interactive advertising and his belief that innovative technologies will become the dominant medium for business and consumer information, communication, and marketing. In the area of search engine strategy, Bonfils' current focus is assisting companies with their international efforts. Prior to Hyper InterActive, Bonfils founded and launched one of the most successful Interactive desktop advertising companies in North America with offices in LA, NY and Hong Kong. Most recently, he continues to serve as Vice President of Communications for the American Marketing Association’s SoCal Chapter.

Georgina Tweedie, Internet Public Affairs Director
Church of Scientology International (Los Angeles, California)

Georgina Tweedie is a native of Auckland, New Zealand, and spent 15 years in Sydney, Australia prior to being promoted to the Church of Scientology's international headquarters in the US. She began working in SEO/SEM for the church's many web sites in 2000, and is a proponent of ethical search engine marketing. In 2003, Tweedie took on the position of Internet Public Affairs Director for the church. She has an avid interest in non-profit search issues, and regularly interacts with major search engines and companies to deal with the challenges involved. Tweedie is a member of the Search Engine Marketing Professional Organization (SEMPO).

Steve Kinney, President & Founder
Search Optimizers (Laguna Niguel, California)

Steve Kinney's background as a workflow consultant and software engineer adds another perspective to optimization. His company focuses on automating the workflow. The result, he says, makes SEO more accessible to small and medium enterprises, whose requirements are generally more tightly focused or regional in nature. He claims a competitive level of effectiveness compared with larger corporate SEO campaigns. Kinney started performing search engine optimization for customers in 1997. He continues to design proprietary software used in these efforts.

Lee Mills, Director of Marketing
Anonymizer (San Diego, California)

Lee Mills is a recognized search engine marketing expert who has had case studies published in B2B Magazine, has taught companies how to utilize search through the iMarketers Association and has spoken at numerous Search Engine Strategies conferences. In his role at Anonymizer, he can share personally his current client-side perspective while also offering his SEO expertise and background with clients that have included companies like AOL, Earthlink, WD-40 and Iomega. Mills has extensive interactive marketing experience with start-ups, software, high-tech and a variety of B2B and B2C products, services and companies, and was named a Rising Media Star of 2004 by Media Magazine.

If you have questions for our panelists, please email them to Jack Bicer at president@TechBizConnection.org.

This event is likely to sell out quickly, so please RSVP today!

When: Wednesday, January 19, 2005
Where: Connexion by Boeing  -  MAP
15460 Laguna Canyon Road
Irvine, CA 92618
Time: 6:00pm - 9:30pm

MEETING AGENDA
6:00pm - 7:00pm - Registration / Networking / Buffet Dinner
7:00pm - 7:15pm - News & Announcements
7:15pm - 8:00pm - Panel Discussion
8:00pm - 9:00pm - Q & A from the Audience
9:00pm - 9:30pm - Closing, Networking

Cost: $25 - If RSVP'd on or before January 17th
$30 - After January 17th and at the door

RSVP now!