Hear A Panel of Experts Talk About the Latest Marketing Techniques. Is Your Company Getting the ROI from your Marketing Programs?  

·          What are the new "marketing trends"?

·          Have "marketing rules" changed as a result of technology?

·          How are companies measuring the effectiveness of marketing programs?

·          What is "personalization" and how is it different from "market segmentation"?

·          With regards to marketing, what technologies are Small-Medium, mid-Market & Fortune 1000 companies investing in?

·          When metrics results are less than satisfactory, are strategic marketing decisions to change direction being made more rapidly or accurately? 

·          Which sales channels are most suitable for hi-tech? How do you choose?

·          What’s the best approach for generating sales for a new product or service?

·          What are the current strategies in forming a direct sales team?

Panelists:

·          Paul Ulyett – Marketing Consultant, former VP of Marketing at Oracle

·          Richard Guha – Principal, Take Control Of, Inc.

·          Alan Graner - Chief Creative Officer, Daly-Swartz Public Relations

·          Bob Drobish – former Sr. VP of Sales & Marketing, Paciolan

·          David McKnight - CEO of TeamMetrX

Moderator : Jim Fagan, Principal, Cerius Consulting
Sponsored by: Savvis,Daly-Swartz Public Relations and Business Wire.